All posts by: brianwad

The Context – a pervasive problem relegated to obscurity.

It is generally assumed that all is just fine in the world of babies. Infant mortality, at least in the Western world, has largely been eliminated. In the USA, we are down to 6 deaths per 1,000 live births according to the CIA World Factbook. Many countries do better. Survival rates for...
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The Genesis – how simple it seemed four years ago!

It was 2012 when I met my future mentor. She had spent a quarter of a century studying infant nutrition with funding from the National Institutes of Health. Her body of work is unparalleled as far as I know. What did I hear? Newborn babies automatically know how to breast-feed. The...
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Rejection and dejection – the Eureka moment.

It was 2014. We had spent time designing an ergonomic self-paced bottle for premature babies. We knew it would help babies in hospitals. We also though it would resolve a lot of the very obvious frustrations of mothers with standard bottles. Amazon bottle reviews were a great resource. So were the...
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Your Baby the Athlete.

You emerge from the womb, take a deep breath, and get to work. Your job for the next few months is to grow and get stronger. Hopefully, you body weight will at least double during this period. You will need to feed every few hours because your metabolism demands it. The...
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A Fitbit for Babies.

Having come up with the “infant as athlete” insight, it is just one more step to arrive at the thought we need a Fitbit for baby feeding. What if feeding does not go well? Baby is struggling to latch on to mother or visibly uncomfortable or simply failing to feed...
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The Paced Feeding Paradox.

How paradoxical that we ignore nature when using baby bottles described as “natural”. The research shows that Paced Feeding works in the NICU. Plus, mothers who breast-feed use Paced Feeding to mimic natural feeding and avoid nipple confusion when using a bottle. The literature on Paced Feeding efficacy is extensive. It...
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